How He Scaled to $1B ARR Valuation — Then Ditched the Tech Stack That Got Him There

No tech stack will save you if the fundamentals are wrong. A VP who scaled a SaaS startup to unicorn status explains why. Featuring Seth Steinman, VP of Marketing at Preveil — who previously helped Electric grow from Series B to a $1 billion valuation. Seth breaks down the exact channels and tactics he used to scale Electric during COVID, from Morning Brew partnerships with seven-figure contracts to Kevin O'Leary-powered virtual events. Now at Preveil, he shares how B2B SaaS marketing shifts when you're selling into compliance-driven markets like CMMC cybersecurity — where education, segmentation, and community presence on Reddit and Discord matter more than any martech tool. 🎯 Spend on reaching your audience, not on more software 📰 How Morning Brew partnerships drove targeted pipeline 🔍 Use SparkToro to find cheap attention your competitors miss 💬 Why Reddit and Discord outperform webinars for technical buyers 🧠 Master the fundamentals before adding anything else ⏱️ Timestamps: 00:00 How Seth helped Electric hit unicorn status 01:30 Shifting from physical ads to always-on digital channels 02:00 Morning Brew and newsletter partnerships at scale 02:45 Kevin O'Leary events and the power of star power 03:45 Why Seth joined Preveil and the CMMC opportunity 05:30 First hire was RevOps — and why that matters 06:00 Segmenting by funnel stage for compliance buyers 07:30 Evaluating your tech stack annually 09:00 The decline of webinars and rise of local events 10:15 Using SparkToro to discover Reddit and Discord 12:30 Preveil's growth potential across CMMC, ITAR, and HIPAA 14:00 Seth's advice: be curious, talk to customers, nail the basics 🔥 Want to build qualified SaaS pipeline through real conversations? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BMarketing #Cybersecurity #PodcastOutbound #RapidProductGrowth