How Health Insurers Are Mining Your Smart TV Data

Episode 83 dives into a new frontier in health insurance data collection: smart TVs. Lucas and Luna explore how insurers are partnering with data brokers to pull viewing habits from connected televisions — from how many hours of reality TV you watch to whether you see a lot of news or sports. They break down the specific metrics insurers find valuable, like screen time as a proxy for sedentary behavior, and the legal loopholes that let this happen under existing privacy laws. The hosts also discuss the 2025 Optum pilot that linked TV viewing data to chronic condition risk scores, and the growing pushback from consumer advocacy groups. Tune in for a concrete look at how your living room streaming habits could affect your premium. #HealthInsurance #SmartTVData #DataBrokers #Privacy #Optum #SedentaryLifestyle #Streaming #ConsumerPrivacy #InsurancePremiums #BehavioralData #AdTech #Economy #ServicesEconomy #FexingoBusiness #BusinessPodcast #LucasAndLuna #Economics #Episode83 Keep every episode free: buymeacoffee.com/fexingo