How Health Insurers Are Scoring Your Grocery Loyalty Cards

In this episode of Services Economy, Lucas and Luna explore the next frontier in health insurance data collection: grocery store loyalty cards. They examine how insurers are partnering with data brokers like IRI and Nielsen to analyze purchasing patterns — from cereal choices to snack brands — and using that data to build health risk scores. The hosts discuss the specific algorithms that tie things like high-sugar cereal purchases to higher premiums, and the regulatory gray area this practice occupies. They also consider the consumer pushback and the quiet opt-out options that almost no one knows about. A concrete look at how your weekly grocery run is becoming part of your medical file. #HealthInsurance #DataBrokers #GroceryLoyaltyCards #RiskScoring #InsurancePremiums #ConsumerData #Privacy #Economics #ServicesEconomy #Healthcare #IRI #Nielsen #BigData #ActuarialScience #FexingoBusiness #BusinessPodcast #LucasAndLuna #Episode99 Keep every episode free: buymeacoffee.com/fexingo