EPISODE · Jun 16, 2026 · 8 MIN
How Health Insurers Are Using Supermarket Loyalty Cards
from Services Economy with Fexingo: Healthcare, Finance, and the Modern Service Sector · host Fexingo
Health insurers in the US and UK are buying supermarket loyalty card data to build health risk profiles. Episode 55 reveals how AI analyzes your grocery purchases—from high-sugar cereals to vitamin D milk—to predict chronic illness and adjust premiums. Lucas and Luna dig into Optum's partnership with Ahold Delhaize, the privacy loophole in HIPAA and GDPR, and why buying two liters of soda a week might flag you for a diabetes prevention program you never asked for. A sharp look at the hidden cost of 'savings' at checkout. #HealthInsurance #LoyaltyCards #GroceryData #AI #Privacy #Optum #AholdDelhaize #ConsumerData #RiskAdjustment #ChronicDisease #Economics #Business #Podcast #FexingoBusiness #BusinessPodcast #HealthData #InsuranceTech #DataBroker Keep every episode free: buymeacoffee.com/fexingo
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How Health Insurers Are Using Supermarket Loyalty Cards
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