How Health Insurers Are Using Your Pharmacy Loyalty Cards

Episode 77 of Services Economy with Fexingo dives into a quiet but powerful data stream: pharmacy loyalty cards. Lucas and Luna explore how insurers like CVS and UnitedHealth are analyzing prescription purchase histories, coupon usage, and refill timing to predict medication adherence, adjust premiums, and even flag health risks before a diagnosis. They walk through a case where a woman's loyalty card data at Walgreens revealed a pattern linked to undiagnosed diabetes, leading to a targeted wellness intervention. The hosts also break down the economics of data-sharing between pharmacy benefit managers and insurers, and what it means for consumer privacy. No alarmism, just a clear look at a growing practice in the health insurance industry. #PharmacyLoyaltyCards #HealthInsurance #DataPrivacy #CVS #UnitedHealth #Walgreens #PrescriptionData #MedicationAdherence #RiskAdjustment #PharmacyBenefitManagers #Economics #ServicesEconomy #FexingoBusiness #BusinessPodcast #Healthcare #InsuranceData #ConsumerPrivacy #PredictiveAnalytics Keep every episode free: buymeacoffee.com/fexingo