How Heather Neary is bringing Taco John's into the future episode artwork

EPISODE · Jun 25, 2025 · 25 MIN

How Heather Neary is bringing Taco John's into the future

from A Deeper Dive · host Restaurant Business Magazine

How do you take a 56-year-old brand into the future?This week’s episode of the Restaurant Business podcast A Deeper Dive features Heather Neary, the CEO of the fast-food Mexican chain Taco John’s.This is our latest in a series of podcast episodes recorded from the National Restaurant Show in May.Neary took over as CEO of Taco John’s last year. We speak with her about what she’s done over the past year-plus on the job.We were particularly interested in the company’s technology initiatives, including its voice-activated drive-thru AI test. We talk with Neary about how well it works, how it benefits Taco John’s and what the company does with the labor that no longer has to take orders.Neary discusses the company’s franchising strategy and its expansion plans. She also talks about the chain’s menu development efforts.We’re talking tacos on A Deeper Dive so please check it out.

How do you take a 56-year-old brand into the future?This week’s episode of the Restaurant Business podcast A Deeper Dive features Heather Neary, the CEO of the fast-food Mexican chain Taco John’s.This is our latest in a series of podcast episodes recorded from the National Restaurant Show in May.Neary took over as CEO of Taco John’s last year. We speak with her about what she’s done over the past year-plus on the job.We were particularly interested in the company’s technology initiatives, including its voice-activated drive-thru AI test. We talk with Neary about how well it works, how it benefits Taco John’s and what the company does with the labor that no longer has to take orders.Neary discusses the company’s franchising strategy and its expansion plans. She also talks about the chain’s menu development efforts.We’re talking tacos on A Deeper Dive so please check it out.

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This episode was published on June 25, 2025.

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How do you take a 56-year-old brand into the future?This week’s episode of the Restaurant Business podcast A Deeper Dive features Heather Neary, the CEO of the fast-food Mexican chain Taco John’s.This is our latest in a series of podcast episodes...

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