How Hema Persad built ‘the smallest, most efficient’ team

from Trade Tales · host Business of Home

Hema Persad’s experience as an A-list stylist taught her what the one percent is looking for in the design process—and helped her build a firm that’s structured to meet those needs, while also complementing her decisive approach to leadership. Elsewhere in the episode, she shares how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients. This episode was sponsored by Dallas Market Center and Kohler. LINKSHema PersadKaitlin PetersenBusiness of Home

What this episode covers

Los Angeles–based designer Hema Persad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

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How Hema Persad built ‘the smallest, most efficient’ team

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This episode is 57 minutes long.

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This episode was published on May 6, 2026.

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