How Henkel activates employees on LinkedIn globally with Mia Doskas from Henkel
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How Henkel activates employees on LinkedIn globally with Mia Doskas from Henkel" was published on December 4, 2025 and runs 40 minutes.
December 4, 2025 ·40m · B2B Social Growth: Presented By Tribal Impact
Summary
When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...
Episode Description
When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success.
In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific groups, wherever they are in the world.
In this session, we cover:
- Why role, team context and company culture often matter more than regional differences.
- How Henkel tailors LinkedIn enablement to different functions and levels of social media maturity.
- Practical examples of customising coaching and training for specific employee groups.
- Lessons learned from building a culture of authentic, sustainable employee activity on LinkedIn.