How He's Selling Electric Cars on Amazon with Alex Lawrence

Quick Clarifications: 1) EV Auto is the first used EV dealer listing on Amazon Autos, not the first used car dealer.2. Dealers currently pay no subscription fees to Amazon. There may be a fixed, monthly subscription fee to display their inventory, with fees phasing in as the marketplace scales. But dealers remain the seller of record, control the transaction pricing, and keep the full revenue from each sale. Amazon also offers advertising products that dealers can use to increase their visibility on Amazon and in their local communities. Show Notes:What does it look like to build a used-EV business the rest of the industry is still afraid of? In this episode of EV Insider, host Scott Case sits down with Alex Lawrence, Founder and CEO of EV Auto, the used-EV dealership chain that may have bought and sold more EVs than anyone in the country — out of just three locations in Utah and Tennessee.Alex breaks down two big moves. First, EV Auto is the first non-Tesla car dealership in America to host Tesla Superchargers on-site, with plans to own and operate a network of charging posts independent of its stores. Second, EV Auto just became the first used-car-only dealer on Amazon Autos, and Alex explains exactly why he leaned in while most dealers stay wary.You'll also hear why no-pressure selling works better for first-time EV buyers, how Alex thinks about charging-site economics and location strategy, why so many franchise dealers botched their charger rollouts, and whether Amazon could ever pull a "Toys R Us" on the car business.Subscribe to EV Insider for more conversations with the leaders shaping the EV market: https://www.recurrentauto.com/about/ev-insider