How Heys Luggage Became a Global Travel Icon with Emran Sheikh, CEO, Heys

Send us Fan Mail A family basement isn't where you’d expect a global luggage brand to begin, but that’s exactly where the Heys story took flight. In this episode, we sit down with CEO Emran Sheikh to unpack four decades of innovation, bold design choices, and a proudly Canadian identity that now spans 75 countries. From candy-coloured hard shells that broke up a sea of black bags to Bluetooth-enabled smart locks powered by simple AA batteries, Heys has grown by solving real traveler problems rather than chasing trends that can’t survive airport rules. Emran reflects on the pivotal decisions that kept the brand ahead of the curve: steering clear of lithium batteries long before restrictions hit, investing in a diverse design catalog instead of a single signature look, and building a flat, agile team that can translate customer feedback into product improvements within a single production cycle. He also shares how the pandemic reshaped demand—pushing travelers toward carry-ons and personal items—and how Heys responded with airline-specific sizing, smarter online filtering tools, and a renewed emphasis on durability as overhead bins grew crowded. Celebrating Heys 40th anniversary, the company is relaunching the iconic X-Case in shimmering polycarbonate, introducing structural innovations that reduce weight without sacrificing strength, and continuing to refine its Smart Access front-opening system, a clever fix for the clamshell struggle in tight hotel rooms. Not every experiment wins (turns out transparent cases require packing cubes), but a culture that welcomes ideas from across the company keeps Heys pushing forward. If you’re passionate about travel gear that blends fashion, function, and genuine foresight, this conversation is full of insights you’ll want to pack for your next trip. Learn more at Heys.com. Heys Luggage is the famous Canadian travel brand that grew from a small family business just outside Toronto 40 years ago, into an innovative global leader in travel gear that’s now available all over the world. Heys offers one-of-a-kind adults and kids luggage, travel bags and accessories, a proud Canadian brand that defines quality, fresh fashion, fun designs, great customer service, and how to truly think outside the box, or should we say… the luggage. Whether you’re searching for something to take you to the ends of the earth (or just to the end of the block), Heys has you covered. For those who crave a cool, on trend travel item that will stand the test of time, while turning heads and helping you travel stress-free and in style… choose Heys. The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. https://www.traveltrendspodcast.com/