How Higher Ed Can Boost Social Media Performance with Empathy and Design

Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The marketing landscape is constantly changing. This means it's increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve. In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more. Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.   In This Episode: 4:20 – RJ explains his job role and background 7:27 – Why RJ pivoted from graphic design to marketing 12:37 – How marketers can work with designers and create better briefs 15:35 – RJ explains his preference for in-house teams over agencies 21:56 – How the last two years have impacted marketing strategies 23:41 – RJ's student-centered strategy 30:37 – How RJ made a business case for embracing social media 38:42 – RJ shares his top tip for those who want to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Content Marketing Awards 2022 Finalists and Winners Connect with RJ on LinkedIn Follow RJ on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.