How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview

How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand?In this episode of the Education Marketing Leader Podcast, Chris Rapozo talks with Jen Brock, VP of Marketing & Communications at Mount Holyoke College, about how to engage intergenerational audiences in higher education.You’ll learn:How Gen Z, parents, and alumni respond differently to marketing messagesWhy authenticity, ROI, and legacy all matter in brand storytellingStrategies to keep your higher ed brand consistent across multiple channelsPractical campaign ideas you can apply this semester to improve enrollment, engagement, and fundraisingWhether you’re building recruitment campaigns, parent communications, or alumni engagement strategies, this episode gives you tools to connect across generations.🎧 Subscribe to the podcast for conversations with higher ed marketing leaders.#HigherEdMarketing #EnrollmentMarketing #Podcast #GenZ #HigherEducation