EPISODE · Jan 24, 2019 · 31 MIN
'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
from The Modern Retail Podcast · host Digiday
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of launching Hill City are to be seen for Gap but in the meantime, there’s a lot Hill City is learning from the retailer.
What this episode covers
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of launching Hill City are to be seen for Gap but in the meantime, there’s a lot Hill City is learning from the retailer.
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'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
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