How Hilma’s 3 Co-Founders are disrupting your medicine cabinet with science backed natural remedies, with Hilary Quartner

Joining me on the show today is Hilary Quartner, co-founder of Hilma.  Hilma launched January 2020 by 3 remarkable women; Hilary Quartner, Nina Mullen and Lily Galef, and makes natural alternatives to your medicine cabinet staples that are backed by scientific research. They offer clean label and clinically researched herbal-based alternatives for upset stomach relief, head tension and allergy and immune support. In this episode we cover how they approached formulation, a really interesting marketing campaign they used during launch to get the word out there and what made them attractive to Forerunner Ventures when they got to pitch.  LINKS WE MENTION: Hilma’s Instagram Hilary’s Instagram FSC’s Instagram STARTUPCLUB20 In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.