How His 80-Year-Old Family Business Beat The 97% Failure Rate

97% of all family businesses are destined to fail by the fourth generation. It's a brutal statistic that has wiped out countless legacies.So how has Perkins Motors, an 80-year-old car dealership, defied the odds to become a Colorado institution?In this deep-dive conversation, fourth-generation owner David Perkins reveals the raw, unfiltered story of surviving multiple near-disasters, from a sudden death with no succession plan to a transition he calls the "poster child for how NOT to do it." David breaks down the playbook he used to navigate the collapse of traditional marketing, fend off giant corporate competitors, and find a secret advantage in the biggest economic crisis of our lifetime.This isn't just a story about selling cars—it's a masterclass in resilience, succession planning, and building a business that can truly last for a century.CONNECT WITH OUR GUEST:Support David and the Perkins family by visiting their dealership in Motor City or online.Perkins Motors: https://www.perkinsmotors.com/CONNECT WITH US:🔔 SUBSCRIBE for more deep dives with the entrepreneurs building our community.👍 LIKE this video to help us reach more people.► Website:  https://cosbizpodcast.com/► Instagram:  instagram.com/cos.bizpodcast  ► Facebook: facebook.com/cosbusinesspodcast ✅ SUBSCRIBE TO THE COS BUSINESS PODCAST: https://www.youtube.com/channel/UCOOJjezhA6fI-3RhohZ6w9A🤝 SUPPORT OUR SPONSORS:HR Branches: https://www.savvionhq.com/Exceptional Business Advisors: https://excoadvisors.com/DataHubz: https://www.datahubz.com/Junk-N-Haul: https://junknhaul.com/Proud American Electrical and Solar: https://proudamericansolar.com/ Bolton Co: For Purpose-Driven Executives. https://www.boltonco.net/Be Our Guest Getaways: Making Magical Memories. https://beourguestgetaways.com/Planet Duct: Your go-to cleaning service in Colorado Springs. https://www.planetduct.com/ Pinnacle Advanced Primary Care: Hassle-free healthcare. https://www.pinnacleapc.com Exponential Impact: https://www.exponentialimpact.com/ Fast Signs: https://www.fastsigns.com/ Dream Accounting - https://dreamaccountingsolutions.com/ Awesome Home Services - https://www.awesomeservice.com/ Reveal Med Spa - https://revealmedspas.com/#FamilyBusiness #Entrepreneurship #SuccessionPlanning #LegacyBusiness #MarketingStrategy #AutoIndustry