How Hoka Built a Billion-Dollar Shoe Brand

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand?This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps to becoming one of the fastest-growing footwear brands in the world.We cover:• Why Hoka ignored industry trends• The biomechanics behind running shoes• Manufacturing challenges most consumers never see• Why founders sometimes need to leave incumbents• How Deckers scaled Hoka into a powerhouse