How Hoka Built a Billion-Dollar Shoe Brand

from Ecommerce on Tap by Sourcify and Izba Consulting · host Ecommerce on Tap by Sourcify and Izba Consulting

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps to becoming one of the fastest-growing footwear brands in the world. We cover: • Why Hoka ignored industry trends • The biomechanics behind running shoes • Manufacturing challenges most consumers never see • Why founders sometimes need to leave incumbents • How Deckers scaled Hoka into a powerhouse

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This episode is 46 minutes long.

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This episode was published on May 26, 2026.

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