How Hoka Ran Away With The Competition

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.  Timestamps: (01:15): History of Hoka (04:35): Great product for big problem (05:48): Obsessive focus on a core audience (09:38): How did Hoka rise so quickly? (12:58): The shift in marketing Send us an email and let us know what you think of the idea! [email protected] Links: Fly Human Fly | HOKA®  #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal  here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices