How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

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This episode was published on December 22, 2021.

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Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Dec 22, 2021

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How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

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