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How Home Depot Made Pro Customers the Center of Its Strategy episode artwork

EPISODE · Jun 19, 2026 · 8 MIN

How Home Depot Made Pro Customers the Center of Its Strategy

from Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands · host Fexingo

Home Depot has long been known as the go-to for weekend warriors and DIY renovators. But over the past decade, the company quietly shifted its focus to a more lucrative customer: the professional contractor. This episode explores how Home Depot retooled its stores, supply chain, and digital tools to serve pros — and why that bet now accounts for roughly half of its $150 billion in annual revenue. We look at the specific moves: dedicated pro parking, bulk delivery, the acquisition of HD Supply, and the Builders FirstSource partnership. Lucas and Luna also discuss the tension between serving pros and DIYers under one roof, and whether Lowe's is catching up. If you've ever wondered why the orange apron now feels more like a hard hat, this one's for you. #HomeDepot #ProCustomers #Contractors #RetailStrategy #DIY #HomeImprovement #SupplyChain #B2B #HDSupply #BuildersFirstSource #Lowe #RetailEvolution #BusinessStrategy #CustomerSegmentation #Omnichannel #FexingoBusiness #BusinessPodcast #RetailConversations Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

Home Depot has long been known as the go-to for weekend warriors and DIY renovators. But over the past decade, the company quietly shifted its focus to a more lucrative customer: the professional contractor. This episode explores how Home Depot retooled its stores, supply chain, and digital tools to serve pros — and why that bet now accounts for roughly half of its $150 billion in annual revenue. We look at the specific moves: dedicated pro parking, bulk delivery, the acquisition of HD Supply, and the Builders FirstSource partnership. Lucas and Luna also discuss the tension between serving pros and DIYers under one roof, and whether Lowe's is catching up. If you've ever wondered why the orange apron now feels more like a hard hat, this one's for you. #HomeDepot #ProCustomers #Contractors #RetailStrategy #DIY #HomeImprovement #SupplyChain #B2B #HDSupply #BuildersFirstSource #Lowe #RetailEvolution #BusinessStrategy #CustomerSegmentation #Omnichannel #FexingoBusiness #BusinessPodcast #RetailConversations Keep every episode free: buymeacoffee.com/fexingo

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How Home Depot Made Pro Customers the Center of Its Strategy

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Frequently Asked Questions

How long is this episode of Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands?

This episode is 8 minutes long.

When was this Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands episode published?

This episode was published on June 19, 2026.

What is this episode about?

Home Depot has long been known as the go-to for weekend warriors and DIY renovators. But over the past decade, the company quietly shifted its focus to a more lucrative customer: the professional contractor. This episode explores how Home Depot...

Can I download this Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands episode?

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