EPISODE · Jun 8, 2026 · 8 MIN

How Home Depot Won the Pro Customer

from Retail Conversations with Fexingo: Stores, E-Commerce, and Consumer Brands · host Fexingo

Episode 38 of Retail Conversations digs into Home Depot's strategic pivot from DIY to professional contractors. Lucas explains how the company restructured its stores, supply chain, and sales force to capture the $300 billion pro market — and why Lowe's lagged behind. Specific examples include Home Depot's pro loyalty program, delivery fleet expansion, and the 2020 acquisition of HD Supply. Luna challenges whether this shift alienates weekend warriors. A concrete look at how one retailer doubled down on B2B without losing its core identity. #HomeDepot #ProCustomer #RetailStrategy #B2B #Lowe #DIY #HardwareRetail #SupplyChain #BusinessPodcast #FexingoBusiness #RetailConversations #LoyaltyPrograms #HDSupply #TradeContractors #HomeImprovement #RetailTurnaround #CustomerSegmentation #B2B2C Keep every episode free: buymeacoffee.com/fexingo

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How Home Depot Won the Pro Customer

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