How Hormel Foods Responds to Evolving Consumers, Protein Demand

from Food For Thought · host Food Processing

In today’s episode, Jason Baskin, director of Retail Strategy and Business Transformation of Hormel Foods Corporation talks about the ways in which the 135-year-old company continues to evolve and grow. Guided by a tight focus on consumers and on providing what the company calls “real food protein,” Hormel feels well-positioned to move into a new phase of growth. In addition, Baskin offers insights into some of the trends impacting Hormel’s portfolio — from multicultural food influences to the growing specter of GLP-1 weight-loss drugs — and what Hormel’s approach has been to addressing those trends.

What this episode covers

Guided by a tight focus on consumers and on providing what the company calls “real food protein,” Hormel Foods feels well-positioned to move into a new phase of growth, says Jason Baskin, director of Retail Strategy and Business Transformation.

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How Hormel Foods Responds to Evolving Consumers, Protein Demand

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This episode is 27 minutes long.

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This episode was published on March 11, 2026.

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