How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

Almost 6 in 10 employees choose a workplace based on shared values (Edelman).Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. We discussed:Coca-Cola HBC's employee advocacy journeyRolling out an Employee Advocacy toolThe challenges of scaling a global programThe relationship between employer branding and talent acquisition