How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC" was published on February 8, 2023 and runs 41 minutes.
February 8, 2023 ·41m · B2B Social Growth: Presented By Tribal Impact
Summary
Almost 6 in 10 employees choose a workplace based on shared values (Edelman). Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. We discussed: Coca-Cola HBC's employee advocacy journeyRolling out an Employee Advocacy toolThe challenges of scaling a global programThe relationship between employer branding and ...
Episode Description
Almost 6 in 10 employees choose a workplace based on shared values (Edelman).
Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media.
We discussed:
- Coca-Cola HBC's employee advocacy journey
- Rolling out an Employee Advocacy tool
- The challenges of scaling a global program
- The relationship between employer branding and talent acquisition