How Human-Sounding Emails Beat Branded Ones by 40%

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and strategic partnerships, Ferran has built a marketing machine that addresses the complex needs of international students and young professionals navigating America's rigid rental market. His journey from hotel operations to retail marketing to prop tech showcases how cross-industry experience can drive breakthrough marketing strategies in traditionally stagnant sectors. Topics Discussed: Building automated marketing systems with limited startup resources Leveraging A/B testing to validate sales team insights and optimize conversion funnels Creating human-centered communication in an increasingly automated world Developing strategic partnerships that evolve from transactional to collaborative relationships Managing remote marketing teams across multiple time zones and cultures Using AI and virtual rendering technology to scale visual content cost-effectively Implementing pixel discovery tools for high-intent user retargeting