How Humans Can Outrank Ai in Ai Search

Send us Fan MailIn this episode, Andrew Anderson reveals how real humans can outrank AI-generated "slop" in the rapidly growing world of AI search. As more people turn to tools like ChatGPT, Grok, and Perplexity for recommendations (with predictions that 60% of searches could soon be AI-driven), standing out requires authenticity, expertise, and smart optimization. Discover practical tips for Answer Engine Optimization (AEO) — also called AI Engine Optimization — including: Why genuine, imperfect video and audio content (ums, ahs, and all) performs better than polished AI clonesHow to demonstrate real-world competence through helpful blog posts, YouTube videos, and consistent online presenceThe power of Google My Business, fast mobile sites, ADA accessibility, and EEAT signalsWhy local service providers (plumbers, roofers, mechanics, etc.) now have a massive advantage over big brands and franchisesBonus strategies: Building presence on X (Twitter), LinkedIn, YouTube, and turning casual recordings into blog contentAndrew also shares why WordPress sites, updated content with real author bios and dates, and tools like the free AEO checkers can give you a serious edge — while boosting your traditional SEO at the same time. If you're a local business owner who wants to get found when someone asks AI for a trusted plumber, roofer, or service provider near them, this episode is packed with actionable advice to help you win in the AI era. Links & Resources: Free AEO Checker: https://AEOWebsiteChecker.comiQMarketers: https://iQMarketers.comContact Andrew for a quick 15-minute call (limited availability)Andrew Anderson | iQMarketers.com  Learn more at iQMarketers.com.  Where Ai and Digital marketing meet to help local business and entrepreneurs dominate their competition.