How Huxley pushed against NFT trends and won – Ben Mauro

Highlights from the conversation:A graphic novel [is] one of the few ways a single creator can create the entire productYou go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamificationI feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution More about Ben MauroWorld builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.Find Ben here: Twitter | Instagram | WebsiteFind HUXLEY here: Website | Twitter | Discord | Opensea Show NotesPeople:Sava ZivkovicCompanies and organisations:Yuga LabsRespawnDark HorseMiscellaneous:Web3Web2How you can helpReview the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.For cutdowns of the podcast visit our YouTube channel.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.