EPISODE · Feb 26, 2025 · 50 MIN
How Hyper-Targeted Marketing is Revolutionizing Patient Acquisition with Seth Turnoff
from The Uprising Show · host TopHealth Media
Send us Fan MailJoin Vivek as he chats with Seth Turnoff, a man of many talents and experiences. Dive into Seth's journey from a touring drummer to a healthcare marketing innovator, uncovering unique insights along the way.Seth Turnoff shares his unconventional career path and entrepreneurial spirit.Explore the intricacies of patient acquisition in healthcare.Learn about hyper-targeted marketing and its impact on healthcare practices.Discover Seth’s take on the power of personal branding, including his signature mustache.Gain insights into effective strategies and common pitfalls in healthcare marketing.Timestamps:00:00 Entrepreneurial Pivoting and Client Needs04:41 Seeking Purpose Beyond Work09:14 Navigating Complex Team Dynamics12:07 Healthcare Marketing Challenges & Opportunities14:32 Targeted Marketing for Success18:39 Opt-In Consumer Data Advertising20:34 "Connecting Healthcare Marketing to Revenue"24:37 Unexpected Mustache Journey27:48 Smallest Mustache in Wild Room31:12 Understanding Patient Care Journey34:58 Targeted Medical Campaign Strategy37:11 Referral Network Success Strategy39:30 Iterative Experimentation in Practices42:43 Innovative Cold Email Strategies45:49 "Accountability and Resolution Strategy"50:11 "Insightful Journey and Mustache Secrets"Seth Turnoff's LinkedIn - https://www.linkedin.com/in/sethturnoff/Seth's Company - https://custommedicalmarketing.com/The Uprising Show Website: https://theuprisingshow.com/Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/Vivek Nanda's Twitter: https://x.com/vickksTopHealth Media Website: https://tophealth.care/“Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”
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How Hyper-Targeted Marketing is Revolutionizing Patient Acquisition with Seth Turnoff
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