EPISODE · Jan 30, 2026 · 12 MIN
How I added an extra £23k in sales in just 20 days this month.
from The Life by Design Business Podcast
The number one question online business owner are asking right now is "Why is my marketing not performing, or not performing as well as it used to?" Perhaps you have been asking the same. The truth is, what used to work no longer works in the same way. The online space has changed. AI has changed how content is created. And the majority of business coaches and training resources are still teaching strategies that worked five years ago. I know what cuts through now because I've built and scaled multiple businesses over 30 years, including growing companies by three times in saturated markets and challenging financial landscapes. In this episode, I'm sharing how I added an extra £23k in sales in just 20 days by focusing on one thing: messaging. The same work that has helped my clients have their biggest years in business. This episode is for you if: You're doing all the "right" things but the results you and your business need and want aren't there You feel like your content is getting lost in a noisy online space You're fed up of posting content and sharing freebies that don't convert You're tired of tactics that used to work but now fall flat You want to stand out without forcing yourself to be louder or more visible Inside this episode, I talk through: Why what used to work no longer does and what to focus on instead How AI and saturation have changed how people buy Why most messaging advice keeps you sounding like everyone else How to create scroll stopping content that feels human and magnetic How I've built sought after, in demand services over 30 years in business Why messaging underpins every strategy and makes it work What actually positions you as the obvious choice in your space If you want your content and messaging to reflect the depth of your experience and attract people who are ready to invest, this conversation will help you see what truly cuts through now. Book your FREE (no obligation to hire me) consultation: https://www.clairenicolecoaching.com REGISTER FOR MY FREE MASTERCLASS FOR MAGNETIC MESSAGING THAT GETS YOU BOOKED https://www.clairenicolecoaching.com/magnetic
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How I added an extra £23k in sales in just 20 days this month.
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