How I Built a Million-Dollar Company Using My Personal Brand | Justin Jackson | 081

Justin Jackson is the co-founder of Transistor, one of the most beloved podcast hosting platforms for creators. In this coaching episode, we map out the next stage of Justin’s journey—from product founder to thought leader—with a focus on building an audience, growing influence, and creating high-leverage content that compounds.We talk about what changes when you're the face of a SaaS company, how to get more leverage from existing content, and the unique growth opportunities for creators running software businesses.Timestamps:00:00 Introduction01:42 Becoming the face of Transistor05:17 Why Justin stopped sharing behind-the-scenes08:29 Building a creator identity outside the product13:52 Which ideas deserve your voice?17:35 Strategy for launching an email course22:46 What SaaS founders can learn from creators26:01 Writing frameworks and newsletter clarity31:49 Audience trust and high-leverage content36:42 The long game of thought leadership41:00 Building in public (the right way)51:58 Balancing company growth and personal visibility58:36 Final thoughts on building in public and longevity01:06:40 What Justin’s learned from years of audience-first businessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Justin:Bluesky: https://bsky.app/profile/justinjackson.caX: https://twitter.com/mijustinLinkedIn: https://ca.linkedin.com/in/justinijacksonWebsite: https://justinjackson.caTransistor: https://transistor.fmFeatured in this episode:Transistor: https://transistor.fmKit: https://kit.com