How I Built A Premium Agency from Scratch... #5: Ian Storey

Ian Storey has built a business the envy of almost all of the industry. He charges fees others could only dream of, selling houses which must 'inspire' him to work with Storeys, and in so doing has created a business he truly enjoys, is excited about, and with a close knit team who share his passion. In this episode, Ian explores his Why and his How.Why he chose the premium market, what it means to his business, the stark comparison it delivers him as opposed to another business he owned at the opposite end of the house price spectrum. And perhaps more importantly for our listeners, he explains how. How he started, what he got right, what he got wrong, what his approach to listing, marketing and selling premium properties in his area is, and what his plans are for the future of his business. It is NOT Ian's life storey (see what we did there), that is available through the brilliant Christopher Watkin interview series. Being a guest on Property-Porn Stars, the Premium Property Podcast, we focus solely on the premium and prime property markets, with the goal of delivering knowledge and wisdom from experts in this field to agents who are in, or aspire to operate in, these lucrative markets. Ian delivers in spades, and with a Cheshire market which is relatable to almost any estate agency business in the country, we couldn't recommend more spending less than an hour of your time absorbing Ian's wisdom. Matt, co-host of Property-Porn Stars and owner of a succesful estate agency business, immediately actioned outcomes from this episode in his own company, and we are sure you will too. Enjoy!