How I Built AllSaints From Scratch | Stuart Trevor (Founder Story)

Stuart Trevor is the founder of AllSaints and one of the most influential figures in British fashion. In this episode of What It Takes with Olly Fawcett, Stuart shares the extraordinary story behind building AllSaints into a global fashion brand, his early career designing for Reiss, and why he walked away from the company at its peak.From growing up on a council estate in Dundee to dressing some of the biggest rock bands in the world, Stuart reveals the creative mindset that drove his success and how ADHD, risk-taking and instinct helped shape his career.We also explore the realities of the fashion industry, the rise of fast fashion, and why Stuart is now building a new sustainable brand that produces no new clothes, using only upcycled garments.This is a fascinating conversation about creativity, entrepreneurship, sustainability, and what it really takes to build a global brand.00:00 Stuart Trevor Interview – Building AllSaints, Reiss & Sustainable Fashion01:28 Growing Up in Dundee & First Fashion Experiments05:28 David Bowie, Punk Culture & Early Style Inspiration09:38 ADHD, School Struggles & Creative Thinking13:54 Discovering Fashion College by Accident18:24 Learning Tailoring & Entering the Fashion Industry21:48 Winning the Paul Smith Competition & Early Recognition26:01 Getting His Break at Reiss31:01 Designing Menswear at Reiss at Age 1835:54 Why Stuart Trevor Left Reiss39:47 Founding AllSaints & The Brand Name Story45:10 The First AllSaints Collection in Paris49:55 Building the AllSaints Retail Concept53:55 Why AllSaints Became a Cult Fashion Brand58:21 Dressing Rock Stars & Peak AllSaints Years1:02:22 Why Stuart Trevor Left AllSaints in 20071:07:37 Building Bolongaro Trevor1:12:56 How Fashion Changed in the 2010s1:17:37 Fast Fashion, Waste & Industry Problems1:23:04 Creating a Brand That Produces No New Clothes1:27:54 Upcycling & The Future of Sustainable Fashion1:31:53 Advice for Young Fashion Founders1:34:37 What’s Next for Stuart Trevor