How I Built This: Maddie Peschong

Episode Title: How I Built This with Maddie PeschongGuest: Maddie Peschong, Maddie Peschong Photography & Co-Founder of White Space Studio, Sioux Falls, SDWe Discuss:How Maddie transitioned from corporate marketing to full-time photographyThe early mistakes that shaped her business model and the turning points that made it thriveBuilding community and collaboration through White Space Studio, her shared studio conceptHow systems and boundaries became the backbone of her business growthCreating educational offers and coaching programs that serve both new and established photographersThe mindset shifts that allowed her to scale without burnoutWhy Maddie believes every photographer should think like a CEO, not just a creativeTLDR:Maddie Peschong shares the real story behind building her multifaceted photography business—from her first shoots to leading a thriving studio and education brand. She opens up about the systems, boundaries, and mindset work that helped her turn creative chaos into long-term sustainability. Whether you’re in the messy middle of your business or dreaming about your next pivot, Maddie’s story will leave you inspired to build something that truly fits your life.Resources:Learn more about Maddie’s coaching programs and templates: https://maddiepeschong.comFollow Maddie on Instagram: @maddiepeschongExplore White Space Studio: https://whitespacesiouxfalls.com