How I Charge 40% More Than My Competition And Still Win... episode artwork

EPISODE · May 5, 2026 · 25 MIN

How I Charge 40% More Than My Competition And Still Win...

from Contractor Secrets · host Tanner Mullen

Most contractors think pricing is the problem. It's not. It's the invisible currency you're losing at every customer touchpoint — and you don't even see it happening.In this episode of Contractor Secrets, I break down exactly how Premium Painting does $1.6M with a $5,800 average job size in Florida, charging 20-40% more than the competition… and still winning the job.I walk you through a head-to-head comparison of "Painter A" (the guy who lets leads come to him, asks the customer to text his info, and never follows up) vs "Painter B" / Premium Painting (the business with systems, automation, and intentional touchpoints). By the end, you'll see exactly where most home service businesses are bleeding trust — and how to fix it.🎯 What you'll learn in this video:- What the "invisible currency" really is and why it determines who gets the job- The expectation-result principle and how to use it to your advantage- Why your phone greeting is costing you thousands- The exact intake stack we use: cloud phone (Quo), randomized booking, missed-call text automation, and AI voice agents- How automated email + SMS sequences build trust before you ever show up- Why we do $1.6M without closing a single job on the spot- How to compete against lowballers without dropping your price- The truth about "selling air" and why perceived value wins every time👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup👉 Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7

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This episode is 25 minutes long.

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This episode was published on May 5, 2026.

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