How I Create a Content Plan that Works - BTS [Episode 52]

After helping countless entrepreneurs untangle their content mess, Stacy is breaking down what actually works when it comes to content planning — and what usually goes sideways. In this solo episode, she shares the biggest mistakes she sees, how she’s personally planning her content this season, and a better way to map your message so it actually connects.If content planning has ever made you want to throw your laptop across the room, this one’s for you.Episode Highlights00:00 – What this episode covers: Why Stacy is rethinking her own content plan and how she’s simplifying to avoid the common traps.01:12 – The “I need a plan” spiral: Why most people start content planning from the wrong end (and what to do instead).02:45 – Mistake #1: You’re not planning for your business model: Creating content before your offer is clear? Here’s why that’s backwards.04:50 – Mistake #2: You’re only thinking in content buckets: How repurposing and pillar content are different — and why that matters.06:35 – Mistake #3: Your strategy is built on what you should do: How to make sure your plan actually works for you, not just the algorithm.09:20 – What’s working in Stacy’s content right now: A peek into her current flow — including podcast, email, and mini offers.11:00 – How to shift your plan without scrapping everything: The 3 things to check before you overhaul your strategy.13:20 – Final encouragement: Why content strategy doesn’t have to be rigid — and how to start small.About the HostStacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.Resources MentionedWebsite: stacybragacopy.comPodcast CreditsEdited by: Chelsea Koenigsknecht of KC Virtual | @kc_virtualMusic by: Teodholina via Pixabay