EPISODE · Jun 8, 2026 · 26 MIN
"How I doubled my average client order value to make more money per project" Episode 107
from Marketing Answers with Jaime Coast · host Jaime Coast
📩 Submit your question for the show: 👉 marketinganswerspodcast.com/askWhat if you could double — or even triple — your revenue without finding a single new client? In this episode, I'm breaking down one of the most underused marketing strategies in the creative business world: the upsell. Most creative service providers leave thousands of dollars on the table every single year because they never offer their clients anything beyond the base package. That ends today.I'll cover what an upsell actually is, why it doesn't have to feel pushy or gross, whether it works for service businesses (spoiler: absolutely yes), and I'll walk you through exactly how I use upsells in my own stationery business — from onboarding all the way through to post-project follow-up.In This EpisodeWhat an upsell is and why it's one of the highest-ROI marketing strategies available to you right nowWhy upsells don't have to feel spammy — and the mindset shift that makes selling feel naturalHow to upsell in a service-based creative business (with specific examples for photographers, artists, and graphic designers)A full walkthrough of my upsell marketing strategy as a stationery designer — at every stage of the client journeyHow to build passive upsells that make money without you having to ask for anythingSubmit your question to be answered on the show:👉 www.marketinganswerspodcast.com/askMy EssentialsTools I couldn't run my creative business without — with special deals to get you started:🖥 1 free month of Showit → showit.com/r/4z8t4m9x — my preferred website builder🚀 20% off Dubsado → dubsado.com/?c=coast | code: coast — client management, invoicing, proofs, and more📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U — beautiful emails, zero stress💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac - pay employees, contractors, and stay on top of taxes & regulationsMay contain affiliate links at no cost to you.
What this episode covers
📩 Submit your question for the show: 👉 marketinganswerspodcast.com/askWhat if you could double — or even triple — your revenue without finding a single new client? In this episode, I'm breaking down one of the most underused marketing strategies in the creative business world: the upsell. Most creative service providers leave thousands of dollars on the table every single year because they never offer their clients anything beyond the base package. That ends today.I'll cover what an upsell actually is, why it doesn't have to feel pushy or gross, whether it works for service businesses (spoiler: absolutely yes), and I'll walk you through exactly how I use upsells in my own stationery business — from onboarding all the way through to post-project follow-up.In This EpisodeWhat an upsell is and why it's one of the highest-ROI marketing strategies available to you right nowWhy upsells don't have to feel spammy — and the mindset shift that makes selling feel naturalHow to upsell in a service-based creative business (with specific examples for photographers, artists, and graphic designers)A full walkthrough of my upsell marketing strategy as a stationery designer — at every stage of the client journeyHow to build passive upsells that make money without you having to ask for anythingSubmit your question to be answered on the show:👉 www.marketinganswerspodcast.com/askMy EssentialsTools I couldn't run my creative business without — with special deals to get you started:🖥 1 free month of Showit → showit.com/r/4z8t4m9x — my preferred website builder🚀 20% off Dubsado → dubsado.com/?c=coast | code: coast — client management, invoicing, proofs, and more📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U — beautiful emails, zero stress💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac - pay employees, contractors, and stay on top of taxes & regulationsMay contain affiliate links at no cost to you.
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"How I doubled my average client order value to make more money per project" Episode 107
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