How I drove 400% growth in client activation with Sedall Asante, Aptos Labs

from Product Marketing Maestros: Tales from the Front Lines

When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive. Through client interviews, feature prioritization, and powerful storytelling, he helped drive activation up to 115 clients in just two quarters. Host Nitin Kartik unpacks Sedall’s approach, revealing how data, empathy, and collaboration can transform a struggling product into a growth engine.

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This episode was published on October 10, 2025.

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