How I Helped a Wellness Brand Generate £19,000 in One Weekend with Email Marketing

Send us Fan MailIn this episode, I’m taking you behind the scenes of how I helped wellness brand Onyx generate £19,000 in sales over one Bank Holiday anniversary weekend through email marketing, without pushy tactics, spammy discounts or shouting at their audience.I break down the exact strategy we used, including:• Why we didn’t start with sales emails • How trust-building content increased engagement • The power of brand tone and audience clarity • How lifestyle-led emails primed customers to buy • Why open rates and click-through rates matter more than vanity metrics • The role of automations and flows in driving consistent revenue • How thoughtful campaigns can outperform aggressive sellingIf you’re a founder, freelancer or marketer wanting to turn email into a revenue channel that actually feels good, this episode will give you practical ideas you can apply straight away.You can find me at: www.gemmaclifton.co.uk www.instagram.com/gemmacliftonmarketingJoin the waitlist for The Marketing Collective: https://gemmaclifton.com/marketing-collective-wait-6630Or get in touch if you’d like 1:1 support with your marketing strategy, email marketing or brand growth.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630