How I Lead as a YSA Branch President | An Interview with Geoff Thatcher

Geoff Thatcher is an experienced creative leader who takes projects from concept to reality. He is the founder & chief creative officer at Creative Principals, and previously worked as a creative writer, producer, and creative director. His projects are most often about creating world-class experiences in corporate visitor centers, museums and theme parks, such as his most recent work in the College Football Hall of Fame in Atlanta. Geoff is the president of the Savannah YSA Branch in the Savannah Georgia Stake and was a guest on the podcast when he previously served as assistant director of communications in Cincinnati, Ohio. Links Using Social Media in Stake Public Affairs | An Interview with Geoff Thatcher Share your thoughts in the Leading Saints community Read the transcript of this podcast Get 14-day access to the Core Leader Library Highlights Geoff first shares insights from his background in experience design and public affairs, particularly focusing on the integration of artificial intelligence (AI) in enhancing visitor experiences at museums, such as the College Football Hall of Fame. He discusses the potential of AI to create personalized experiences that engage individuals in meaningful ways, while also cautioning against the risks of over-reliance on technology. Transitioning to his role as a YSA branch president, Geoff recounts the process of establishing the branch, which stemmed from a need for young adults to have a dedicated space for worship and community. He shares the results of informal focus groups that revealed young adults’ desire for worship over programmed activities and their wish to be treated as adults rather than youth. Geoff emphasizes the importance of creating an environment where young adults feel valued and engaged, sharing stories of how the branch has grown. He highlights the significance of treating YSAs as adults, allowing them to take on responsibilities and speak about their passions during meetings, which fosters a sense of belonging and community. The episode concludes with Geoff’s reflections on the responsibility of church leaders to reach out to young adults, emphasizing that they are not lost but rather have been overlooked, and the need for leaders to actively engage and support them in their spiritual journeys. 06:10 – Geoff’s Background and Current Work 06:39 – AI in Experience Design 07:22 – AI’s Role in Museums 10:20 – The Importance of Active Engagement 12:20 – Anticipating AI’s Impact on Church Experience 20:51 – Starting a YSA Branch in Savannah 21:08 – Gathering Input from Young Single Adults 25:54 – The Impact of the YSA Branch 29:00 – Mindset Shift: Responsibility for Young Adults 32:38 – Engaging Young Adults in Family Wards 35:06 – Treating Young Adults as Adults 38:11 – Building Rapport with Young Adults 40:18 – Encouraging Passionate Talks 46:04 – Success Stories from the YSA Branch The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints’ mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Elder Alvin F. Meredith III, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Kirby Heyborne, Taysom Hill Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 700 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.