How I Made $100K in My First Year With Just 1,000 Subscribers | EP #2

How I Made $100,000 in Year One With Less Than 1,000 True FansYou don't need 100K subscribers to build a profitable business. 18 years ago, Scott had less than 1,000 YouTube subscribers. His photography business wasn't famous. But in the first year, he made $100K—and most of it came from a small product launch to his tiny, loyal audience.In this episode, he breaks down the exact story: how a photography course on CD sold $12,500 in 3 days, why subscriber count doesn't matter as much as TRUE FANS, and the formula he's replicated across three different brands to hit 6-figures.If you're feeling stuck because your channel is "too small," this one's for you.IN THIS EPISODE• How the photography business started (in a basement)• The first YouTube video and building an email list• The free e-book that taught him everything about audience building• The Product Launch Formula investment and the launch day results ($12,500 in 3 days)• The second launch 6 weeks later (~$25,000)• Why subscriber count doesn't matter as much as true fan count• How he applied the same formula to Amazing Seller (7-figure brand)• How he applied it again to Live Video School with his son Scotty (6-figures in year one)• The difference between true fans and subscribers• Why this podcast exists (it's not about reach—it's about connection)• The 3-step formula he teaches in the free workshop• Proof: one listener never paid, but built a 7-figure business anywayKEY TAKEAWAYS:• You don't need viral videos or massive audiences. You need TRUE FANS (people who engage with everything, share your work, and pay with their attention)• The formula: Show up consistently → Deliver value with no strings attached → Build know, like, and trust → The sales come naturally• People don't pay for information. They pay for SPEED, ORGANIZATION, and DIRECT FEEDBACK• In 2025 (the age of AI), authenticity and real human connection are rarer—and more valuable—than ever• The 3-step formula that's worked across three brands: Strong titles + Scroll-stopping thumbnails + Powerful intros that hold retentionWant to learn the full 3-step formula?Join the free workshop every Thursday:👉 livevideoshool.com/workshop60 minutes of pure value. No hard sell. Just the strategy that's worked for 18+ years.Have a question for Scott? Email: [email protected]