How I manage a premium brand AND a core brand estate agency #21 - David Warburton

This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on: Why the premium marketThe importance of consistency and what does a premium offering look like? Differentiation and managing two brandsThe pain of transitioning the company, and turning business awayBeing the 'face' of the business and videographyMoving from cheap fixed fees, to percentage fees, and then to premium fees, and defending themand of course Direct Mail mastery...Naturally in this episode James Kendall and Ian Storey get a fair few shout outs... and this completes the trio of the 'Complete Agent's appearing on Property-Porn Stars.