How I Plan My Content Strategy (Without Relying on Social Media) [Episode 38]

Host: Stacy Braga, Copywriter + Copy CoachAbout the Host:Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.Episode Description:In Part Four of the Showing Up with Clarity series, Stacy walks you through the behind-the-scenes of her entire content planning process—from messaging to podcasting to repurposing it all across platforms. Whether you’re building a sustainable marketing system or just want to stop guessing what to post, this episode will help you plan your content in a way that feels good and converts. She also explains why SEO and conversations (yes, actual human ones) are doing more heavy lifting than social media right now.Episode Highlights: 00:00 — Series intro and who this episode is for01:44 — Why content felt overwhelming (and what shifted)04:30 — Where Stacy’s planning actually starts06:20 — Using voice-of-customer research to spark content ideas08:15 — How SEO keywords guide each episode10:05 — The order she creates her monthly content in12:22 — Repurposing episodes into emails (and what not to do)14:50 — Why clarity builds trust (and how that affects sales)17:35 — Messaging works in real life tooResources Mentioned:Copy Classroom MembershipFree Copy Rubric DownloadConnect with Stacy:Website: stacybraga.comInstagram: @stacybragacopyThreads: @stacybragacopyPodcast Credits:Podcast edited by Chelsea Koenigsknecht of KC Virtual - @kc_virtualMusic by Teodholina via Pixabay