How I Scaled My Side Hustle to $15 Million

from Shopify Masters · host Rosie Johnston, Adam Levinter

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. For more on By Rosie Jane and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.

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How I Scaled My Side Hustle to $15 Million

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How long is this episode of Shopify Masters?

This episode is 34 minutes long.

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This episode was published on March 17, 2026.

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