How I Sold My Soul for SEO

SEO—it promises more leads, more visibility, and more growth. But what if it also strips away your brand’s authenticity in the process? In this episode of Efficiently Ever After, I’m pulling back the curtain on my 7-month SEO experiment—what worked, what sucked, and why I ultimately said, “Fuck this.”I hired a legit SEO agency. They delivered exactly what they promised. But in the process, my brand’s voice got buried under keyword-heavy content, and the leads I got? Cold as hell. So, was SEO worth it? Listen in as I break down the hard lessons, the unexpected downsides, and what I’d do differently.If you’ve ever felt like you’re sacrificing your voice to “play the SEO game,” this one’s for you. Inside this episode: The good, bad, and ugly of working with an SEO agency Why more traffic doesn’t always mean more sales How to balance SEO without losing your soul Why referrals still reign supreme over Google rankingsReady to work smarter, not harder?I created FREEDOM, a 6-week 1:1 mentorship for entrepreneurs who are DONE with the chaos and ready to build a business that works for them. No fluff, no cookie-cutter strategies—just real, practical guidance to help you scale with ease.Let’s Connect! Follow me on Instagram ⁠⁠⁠⁠@aspen_peggs⁠⁠⁠⁠ for behind-the-scenes content Book a FREEDOM Discovery Call ⁠⁠⁠⁠ClickUp Affiliate Link Here⁠⁠⁠⁠ Have a question? DM me or email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ Loved this episode? Leave a review—it helps more entrepreneurs find the show!