How I Spent Money Inside My Business in 2025

In this end-of-year episode, I’m breaking down how I spent money inside my business in 2025 — and more importantly, how I made those decisions.This isn’t a profit report or an expense spreadsheet walkthrough. It’s a behind-the-scenes look at what I chose to invest in, what I outsourced, why the podcast is my biggest marketing expense, and how warm-up offers completely changed the way I decide who to work with and where to put my money.I’m also sharing how this buying behavior pushed me to rethink my own warm-up offers, what I’m carrying into 2026, and why my word for the year is simplify.If you’re thinking more intentionally about your spending, your offers, or how you want to work next year — this one’s for you.In this episode, we cover:How I evaluate purchases and investments in my businessWhat I outsource and why retainers matter to meWhy the podcast is my biggest and best marketing investmentHow I use warm-up offers to test fit before committing long-termWhy “no” can still be a powerful return on investmentWhat’s changing (and staying) in 2026Links MentionedSystems in SessionEmail Like You Mean ItClient Experience Audit1:1 60-Min Strategy & Implementation CallsPing Pong Offers Episode on Business-First CreativesMy Tech StackMy ResourcesOffers I Invested In (aff links)Sold Out Services with Emylee WilliamsDama on Demand with Dama JueMissed the Memo with Hollie of Latitude LaneSales Parade with Ceels LockleyCashflow Confident (now Six Figure Safety) with Emilie NutleyLaunch Your Own Way with Kelsey McCormick of Coming Up RosesSay Less Sales Messaging Sprint with Chelsea QuintEmail Growth Club with Kylie Kelly