How I Used CRO Ethically to Sell Sex Toys and Financial Products episode artwork

EPISODE · Feb 24, 2026 · 40 MIN

How I Used CRO Ethically to Sell Sex Toys and Financial Products

from The Initial · host Lucia van den Brink

as a Behavioral Psychologist, dr. Florien Cramwinckel has helped the CRO and Experimentation world increase sales for S*x Toys, Children's playhouses ánd Fintech. Florien shares how CRO, experimentation, finance, sex, and play are related and can how to improve their business, society, and people's lives.she shares what she knows about "Pleasure Shoppers", and how they differ from Purpose Shoppers. How sextoys are connected to equality, safety, and communication. ...we talk about that borrowing money is so frictionless,...why investing scares us, and how we should revert that effectand what to do if you've made an ethical mistake (in the case of Lucia placing fake reviews on a webshop)... 😱follow Florien and learn from research in her newsletter: https://behavioraltimes.com/ you can find the dissertation she speaks about here: https://floriencramwinckel.nl/the-social-dynamics-of-morality/

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

Embed this episode

Ready to play

How I Used CRO Ethically to Sell Sex Toys and Financial Products

0:00 40:31

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Initial?

This episode is 40 minutes long.

When was this The Initial episode published?

This episode was published on February 24, 2026.

Can I download this The Initial episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!