EPISODE · Feb 24, 2026 · 40 MIN
How I Used CRO Ethically to Sell Sex Toys and Financial Products
from The Initial · host Lucia van den Brink
as a Behavioral Psychologist, dr. Florien Cramwinckel has helped the CRO and Experimentation world increase sales for S*x Toys, Children's playhouses ánd Fintech. Florien shares how CRO, experimentation, finance, sex, and play are related and can how to improve their business, society, and people's lives.she shares what she knows about "Pleasure Shoppers", and how they differ from Purpose Shoppers. How sextoys are connected to equality, safety, and communication. ...we talk about that borrowing money is so frictionless,...why investing scares us, and how we should revert that effectand what to do if you've made an ethical mistake (in the case of Lucia placing fake reviews on a webshop)... 😱follow Florien and learn from research in her newsletter: https://behavioraltimes.com/ you can find the dissertation she speaks about here: https://floriencramwinckel.nl/the-social-dynamics-of-morality/
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