How IATA envisions merging economics and sustainability in aviation

In this episode, we talk to Marie Owens Thomsen, Senior Vice President Sustainability & Chief Economist at the International Air Transport Association (IATA), on the integration of sustainability and economics within the aviation sector, highlighting the pivotal role of Sustainable Aviation Fuels (SAF) and the challenges of balancing growth with environmental stewardship. Thomsen emphasises the interconnectedness of economic considerations and environmental sustainability, advocating for a systemic approach that extends beyond aviation to include energy producers, policymakers, and financial institutions.The conversation further delves into the nuances of SAF production, underscoring the importance of diversifying and scaling technological pathways for SAF. Addressing criticisms of the aviation industry’s sustainability efforts, Thomsen highlights the industry’s proactive initiatives, positioning aviation as an early mover towards decarbonisation.She also suggests that airlines explore vertical integration and alternative revenue streams to enhance both sustainability and economic resilience, reflecting on the industry’s recovery from the COVID-19 pandemic and the need for diversified business models to withstand future challenges.If you LOVED this episode you’ll also love the conversation we had with Haldane Dodd, Executive Director at Air Transport Action Group (ATAG), about how the non-profit is assisting the aviation industry in its net-zero by 2050 journey. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:Our Commitment to Fly Net Zero by 2050 - IATA Developing Sustainable Aviation Fuel (SAF) - IATA CORSIA explained SAF Offtake Agreements - ICAO  IATA - Strengthened Global Framework for Accelerating Aviation’s DecarbonizationIATA - Net Zero Roadmaps The non-profit working behind the scenes to get aviation to net zero by 2050 - SimpliFlying