EPISODE · Oct 13, 2020 · 22 MIN
How Ida Liu is bringing billionaires to Citi's private bank
The unit as of September had 20% more clients than a year earlier. Liu, who is head of North America for Citi Private Bank, explains the changes she's made to help her group attract and serve millennials, Gen Z, Asian Americans and families.
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How Ida Liu is bringing billionaires to Citi's private bank
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