How IKEA Is Keeping Its Furniture Affordable

from The Journal. · host The Wall Street Journal & Spotify Studios

Tariffs, inflation and an energy crisis have driven up the cost of nearly every consumer good. Despite those economic headwinds, IKEA has tried to keep its furniture affordable. Juvencio Maeztu is the CEO of the Ingka Group, IKEA’s largest franchise, and he explains how the company is making the numbers work. Ryan Knutson hosts. Further Listening: Can Burger King Regain Its Crown? The Battle to Be the King of Retail: Walmart vs. Amazon Etsy: Big Commerce or Crafters' Community? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on April 30, 2026.

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