How IKEA Priced Its Billy Bookcase for 40 Years

In this episode, we look at how IKEA kept the Billy bookcase price nearly flat for decades while still maintaining healthy margins. Lucas and Luna break down the engineering and supply chain tricks that allowed IKEA to absorb cost inflation and even lower the price over time. They discuss how the flat-pack design saved shipping, how changes to particleboard thickness and shelf depth cut material costs, and why IKEA doubled down on a single SKU instead of introducing multiple sizes. The hosts also touch on what other businesses can learn from IKEA's approach to price anchoring and cost engineering. If you've ever wondered how a piece of furniture can cost the same in 2026 as it did in 1985, this episode explains the strategy behind the numbers. #IKEA #BillyBookcase #PricingStrategy #CostEngineering #FlatPack #SupplyChain #Retail #PriceAnchoring #Business #Furniture #MarginManagement #ProductDesign #ConsumerGoods #LongTermPricing #FexingoBusiness #BusinessPodcast #PricingPower #Episode16 Keep every episode free: buymeacoffee.com/fexingo