EPISODE · Sep 29, 2023 · 22 MIN

How I'm Rethinking Clean Beauty

from Characters · host Cloud10

Today's ep is peering into my inner thoughts on clean beauty - a topic I was once deeply passionate about, which now feels like a co-opt term that doesn't mean much. I've talking through my personal perspective on the clean beauty marketplace today, as well as why I feel consumers are drawn to purchase these products, even if they themselves aren't totally eco chic. While I am an advocate for sustainable brands, I'm dissolutioned with how many brands are claiming to be such. Greenwashing is alive and well, but we've also allowed ourselves to lean into marketing narratives around terms like "non-toxic" and "natural" that deserve more nuance. More on what I mentioned: The Kosas Mold Debacle Isn't as Wild as It Sounds (Allure) Does “Clean” Beauty Have A Mold Problem? (Refinery29) Fear of Preservatives? (Credo Beauty) Thanks to our sponsor today! TryFUM.com/ECOCHIC Sign up for our biweekly newsletter here!! Sign up for our community spotlight here!! Let's connect - @ecochicpodcast on Instagram + @lauraediez on Tiktok. Email me at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices